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Aug 21, 2014

Heineken Cities of the World Launch


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When it comes to parties, Heineken definitely knows how to organize one of the best ones. Recently, Heineken launched ' Cities of the World' - a global campaign aimed at inspiring people to get out of their homes and start exploring their cities. Most of the time, we are only familiar with the hotspots in our city but may not venture out to explore more. This campaign aims to inspire people to move away from their usual habits and discover more within their own backyard.

This event was held in a building at Jalan SS225 PJ which is an industrial/factory area. It was really intriguing because I have no idea how the place looks like which really fits Heineken's campaign. Upon arriving, we were told to open the door on our left. Curiosity was high as we walked through the maze and explored the different rooms / establishments that gave us a feel of traveling in KL city.

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Heineken featured three of KL's hidden gem, where the first room that we opened to was an elegant and classy tailor store named Bespoke. They are tailors from humble beginnings that brought the traditions of bespoke tailoring from London to Malaysia.

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Next up was Replacement, a unique boutique salon where you only get to see the new you when your stylist is done.

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Moving on, we went to Paradox Cafe, where guests can step out of their comfort zones and pick up some salsa moves.

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After our unique adventures, we were then lead to the main room where the party was happening at!

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Hulkas, DJ Goldfish & Blink ft Elizabeth Tan and BATE were spinning the decks that night!

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This two-month long campaign sees the introduction of limited Cities edition bottles and encompasses digital activities that help people unlock hidden gems around Malaysia.

“We know that Heineken’s men of the world are constantly on the lookout for new experiences. ‘Cities of the World’ is a campaign to inspire them to get out of their comfort zones, embrace the unusual and embark on adventures within their own cities,” said Bruce Dallas, Marketing Director of Guinness Anchor Berhad.

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For the month of August, six specially-designed limited edition Heineken bottles will be available to consumers. Each bottle represents one of six global cities – New York, Shanghai, Berlin, Amsterdam, London, and Kuala Lumpur. A unique code found under the cap of each limited-edition bottle gives people a chance to win prizes, including an opportunity to unlock worldly adventures in New York.

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It was definitely an awesome night grooving to the beats while enjoying the Heineken experience albeit it being a weekday!
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For those with a passion for discovery, Heineken developed a mobile-friendly website which reveals unique locations across Malaysia. This geo-targeted compass gives people a look into interesting locations around their vicinity, enabling them to spark new experiences wherever they are.

Heineken’s ‘Cities of the World’ campaign runs from 1 August until 15 September 2014. For more information on the ‘Open Your City’ social compass, and the Heineken’s Cities edition bottles, be sure to check out www.heineken.com/openyourcity.

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