May 3, 2013

Le Ann Maxima Spring Summer 2013 Fashion Showcase

Attended Le Ann Maxima's Spring Summer 2013 Fashion Showcase last week which was held at The Scot's in Jaya One, PJ. Thank you The Butterfly Project and Alexio for the invitation :)

Vanessa Chong as the emcee of the day. Love the bright and bold colour of her dress!

Welcome speech by Francis Lim, CEO of E-Maxim Fashion.

Alexio giving his speech.

This year, Le Ann Maxima Spring Summer 2013 theme is called 'Secret Garden', where their clothes calibrates an electric vision of glamour towards a graceful sensuality. This season's collection is highlighted by prints in the variety of pastel colours like sea foam green, lemon. liliac and salmon.

Bright colours for spring/summer that gives a lively boost to your whole look!

Go retro with fun 60's mon dress that fuses trendy classics with the contemporaries.

Pattern prints of abstract floral, psychedelic collage as well as geometric does not accentuate but are sensual enough to be almost drawn onto the body.

Collage effect that offers an alternative graphic punch to conventional ones. Love the maxi dress! Wish I was  that tall to be able to carry one :D

Monochrome tones of ink black, ivory & cool grey.

 Lovely dress with a subtle sexy edge to it with those lace at the side!

Colour blocking gives a modern and fresh touch to the outfit!

Shots of candylicious glow & contrast against a clean base of monochromes.

Burst of colours that shows a subtle softness and feminine shapes.

Gorgeous lace pieces with such lovely colours!

An exploration of softness yields new, feminine shapres. Frills are key embellishments this season, giving the collection that extra edge in trend. Definetly loving this season's collection with their bright colours, gorgeous prints and laces that has a a soft and feminine edge.

Le Ann Maxima Spring Summer 2013 Collection is in store now at all outlets across Malaysia. For more information, visit or


  1. I like Le Ann Maxima stuff too! :D Awesommme.. pretty designs!

  2. Yea...their S/S 2013 collection is really pretty :D love their maxi dress and also the lace ones!