A day without pleasure is a day lost. The opening of Magnum Cafe in Kuala Lumpur has gotten everyone beyond excited. During the first few days of opening, the queue was insane as pleasure seekers wanted to be amount the first in line to experience the 'Make My Magnum' ice cream in Malaysia.
It was really crowded during the grand opening where everyone was excited to see was the itinerary for the day. The opening performance was done by Ning Baizura and she blew everyone off with her powerful vocals.
"The idea of Magnum Pleasure Store came about with the purpose of bringing the ultimate and most premiums experience of Magnum to Malaysian Pleasure seekers. It is about creating brand interaction and moving beyond one way communication into a rich two-way conversation and experience. It is about giving the best that we can to our consumers", said Mr. Herry Budiazhari, Marketing Director of Unilever Holdings Malaysia.
6 Magnum muses also showcased their personality through an artistic creation of Magnum ice cream specailly replicated for Magnum which reflected the designer's personification of each country, and home to a Magnum Pleasure store.
Magnum Kuala Lumpur personified the Belgian chocolate brand and premium positioning by inviting pleasure seekers to discover the taste of their personal Magnum pleasure moment in a menu of signature creations brought to life by some of the finest ingredients carefully chosen by its award winning chefs. This was further shared by Magnum's most delectable Dessert Maestro - Chef Miko Aspiras - Magnum KL Head Pastry Chef who did a live demonstration of his favourite ingredients complimented with Magnum.
At RM9.90, you can customize your ice cream by selecting your preferred naked Magnum ice cream before choosing from a plethora of coatings, toppings, and drizzles. Besides the usual ice cream, customers can also indulge in the Magnum Kaya waffle toast, Magnum Triple Choc Cookie Skillet, Magnum Galaxy and Magnum Triffle which are signature creations in Magnum Kuala Lumpur.
Enjoying my Magnum ice cream!
Magnum Kuala Lumpur is located at Mid Valley Megamall, spanning across two floors which exudes a contemporary, classy and artistic interior. For more information about Magnum Malaysia, do visit www.facebook.com/Magnum.
